Client Overview
Meet ACBaltica: SAP Platinum Partner and a member of United VARs
For over 20 years, the ACBaltica Team has been developing, implementing, and supporting enterprise-level software solutions based on SAP products. With hundreds of successful projects across dozens of industries, the ACBaltica team knows how to make the most of SAP solutions for any business.
Verticals: B2B services, Consulting, SAP
Their Clients: Retail, Automotive, Finance, Transport and Logistics
Clients business Goals
- To establish a presence of their new division in the Nordic and Baltic regions (as well as other markets).
- To explore various marketing channels to reach potential customers.
- To utilize PPC advertising for rapid lead generation.
- To achieve growth in the target markets through PPC activities.
Clients Challenges
Lack of market share: The client had a limited presence in new markets such as the Nordics, and Baltics, as well as other European countries. They needed to penetrate these markets effectively.
Low number of leads: The client had a limited range of lead generation channels. This prompted the exploration of new sources to expand their lead pipeline.
Testing PPC as a lead generation channel: The client opted to use PPC advertising to generate leads quickly and test the hypothesis that it could deliver high-quality leads.
Solutions Applied
Comprehensive account structure
A detailed account structure was built, including general campaigns with ad groups for each service offered by the client, ensuring coverage of their entire service portfolio.
Specific service campaigns
Campaigns were created targeting specific services such as customer experience, general implementation, development, and support. This segmentation helped to focus efforts on each service area and attract relevant leads.
Redesigned service pages
Service pages were redesigned to enhance their effectiveness in generating leads through paid campaigns, leading to a steady increase in leads over time.
LinkedIn campaigns
LinkedIn campaigns were launched, leveraging the client’s database to target specific contacts, especially for the customer experience campaign. Further campaigns based on databases were planned. Besides, PPC cooperation was expanded to new services and activities such as webinars.
Results
Activities performed by the Instamall Global Team contributed significantly to the increase of ACBaltica’s sales pipeline. PPC leads now comprise 40% of the total leads, making it the second most prominent channel after Organic Search. Additionally, 23% of PPC leads have converted into sales accepted leads (SALs), indicating a high conversion rate.
Lack of market share
in Nordics and Baltics
Limited lead
generation channels
Low quality
of leads
Clients Feedback:
Roman Bozhkov
Brand Manager, ACBaltica
Instamall Global Agency’s PPC expertise proved vital in achieving our business goals, from expanding market presence to swift lead generation. Their proactive approach, transparent communication, and dedication make them a valuable partner. Excited for our continued success together!
Paid traffic and leads
coming from targeted regions
40% of the total leads
are PPC leads
23% of PPC leads
have converted into SALs
Clients Feedback:
Roman Bozhkov
Brand Manager, ACBaltica
Instamall Global Agency’s PPC expertise proved vital in achieving our business goals, from expanding market presence to swift lead generation. Their proactive approach, transparent communication, and dedication make them a valuable partner. Excited for our continued success together!
Project Highlights
Enhanced lead generation
Through strategic PPC campaigns provided by Instamall Global, ACBaltica experienced a significant increase in leads – with PPC leads constituting 40% of the sales pipeline.
High-quality lead conversion
Approximately 23% of PPC leads generated by Instamall Global’s campaigns for ACBaltica converted into sales accepted leads (SALs), showcasing the effectiveness of the PPC strategies in driving quality opportunities.
Market expansion and contract nearing
Despite being a new entity, ACBaltica made significant progress in penetrating new markets, with Instamall Global assistance.
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