Client Overview
Meet Simple: Your Smart Intermittent Fasting Companion
Simple is a mobile app that combines intermittent fasting, personalized health coaching, and meal tracking to help users gain meaningful insights into their eating habits. Designed to make fasting routines effortless, the app enables users to monitor fasting windows, build consistent eating patterns, and develop a healthier relationship with food.
Verticals: Saas , Startups
Thier clients: People interested in a healthy lifestyle and intermittent fasting
Clients business Goals
Simple set out with ambitious goals — to become the leading online resource for anyone interested in the intermittent fasting lifestyle. The team aimed to:
Increase app installs through improved organic visibility
Boost brand awareness within the competitive intermittent fasting market
Establish authority in the health and nutrition space through high-quality, SEO-driven content
While Simple already had a talented editorial team, they sought expert SEO and content marketing guidance to strengthen their digital presence and achieve scalable growth.
Clients Challenges
Low brand awareness in the intermittent fasting space
Low brand visibility for targeted keywords
No blog and web content marketing strategy
Solutions Applied
Niche analysis and content startegy development
Instamall Global analyzed the market and audience to identify growth opportunities, then built a focused content strategy to boost Simple’s visibility and authority in the intermittent fasting niche.
Website and blog launch supervision
Instamall Global provided content and technical recommendations before launch to ensure Simple’s website and blog effectively supported users and business goals from day one.
Blog development and promotion
Instamall Global collaborated closely with Simple’s editorial team, providing keyword, topic, and format research that guided high-quality content creation — a key driver of the blog’s ranking success.
Content marketing done right
Instamall Global team worked very closely with the Simple editorial team on the blog content planning and optimization. Our team was driving keywords, topics and content formats research. The Simple editorial team then crafted high-quality and engaging content based on these briefs. This synergy was the key to rankings success.
Results
The collaboration between Instamall Global’s SEO experts and Simple’s editorial team produced measurable success across visibility, authority, and engagement metrics.
With a targeted SEO and content marketing strategy, Simple transitioned from being a fasting tracker to a recognized authority in the intermittent fasting space.
Key outcomes included:
📈 +120% growth in organic traffic within six months
🚀 Top 3 rankings for high-intent keywords related to intermittent fasting and meal tracking
🌐 Significant increase in brand awareness, supported by mentions from influencers and health-focused media
📱 Steady rise in app installs driven by organic search visibility
Today, Simple stands as one of the most trusted and recognized fasting apps, widely acknowledged for its valuable educational content and strong SEO presence.
Low
app visibility in the intermitent fasting niche
10
Branded search reach per month
0
Niche related keywords in top 10 results
Client's Feedback:
Alex
CEO, Simple App
I truly enjoyed working with this professional, very attentive and responsible team.
15k+
Organic Keywords Acquired for clients
1600
Branded search reach per month
835
Niche related keywords in top 10 results
Clients Feedback:
Alex
CEO, Simple App
I truly enjoyed working with this professional, very attentive and responsible team.
Project Highlights
Constantly growing brand’s audience
Total new users increased by 68%
Simple brand becomes more visible
Total organic impressions increased by 33%
Simple app became recognizable in the intermittent fasting market
Brand name impressions increased by 59%
Healthy lifestyle enthusiasts find Simple on the first page of Google search
Blog articles published on the Simple website can be found in the top-10 search results
Simple gives quick and easy-to-read answers to the questions people are searching
Blog articles published on the Simple website rank in Google’s featured snippets
Popular media and healthy lifestyle resources mention SimpleApp twice as often
The number of natural backlinks increased by 93% including mentions from niche influencers
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