Do you have quality products but facing problems to reach the right customers? Or are you not sure how to address your customers online? We are here with the proven strategies to increase sales of your store in 2021.
Strategies are the same most of the time. You just need to implement them in a smart way. Try to read your customer’s minds, be aware of certain industrial changes, treat technology as a gift and keep A/B testing all the time.
Now, let’s check out the following strategies to grab your desired sales in 2021!
Understanding Your Target Audience.
To define and understand your target customers, consider the following questions.
- Who will actually buy your products or services?
- How does your products solve your customer’s problems?
- Who are your fellow competitors in the market?
- How would you differentiate with their offering?
- How often consumers would buy your products?
- What is the amount they are ready to spend on your products?
- What is the best way to reach your audience?
- How long would this product meet customers’ need and expectations?
These questions will help you define your target group of customers. A clear knowledge about your customers is the first thing you need to be sure about.
Get more details about Your Customers.
Getting new customers can be quite tough. It’s also takes a lot of time, and investment. So, it’s more preferable to market to your past and existing customers. You could of course get desired sales from your loyal past and existing customers. But do not depend only on your existing customers but also search for new customers in other to maximize your sales.
Take time to gather their personal information through online surveys, polls, e-mailing, direct communication or other useful ways.
When taking the online surveys, which would help you in getting to know more about your customers, avoid selling anything to them as it might piss them off, and they would feel you don’t care about them but about their money.
The best way to do this, is by finding out how they are fairing and which challenges they are facing, once you are able to get this information, wait for at-least 6 hours then contact them and provide solutions to their challenges, If you are able to pull this off then congrats you just got a new customer especially if your products could help fix that difficult challenges.
Defining the Market for Your Products
You can’t target everyone. That’s why you need to define your market to ensure you are spending your money and resources wisely. Small businesses can effectively compete with big companies by targeting a niche market. It’s important to get the best ROI or output.
How Do You Define a Market?
Here are ways you could use to perfectly define your market.
- Examine your current customer base.
Who are your current customers?, and why do they buy from you amongst other competitions?.
- Know your competitors.
Who are your competitors in the market with similar products? Who are their customers? If neccessary, try to avoid the market they have already chosen.
- Analyzing your product
Write out a list of each feature of your product. List the benefits it provides.
- Determine specific demographics to target
Think about the following factors of your customers like Age, Location, Occupation, Ethnic background etc.
- Considering your target psychographics.
Psychographics are more like the personal characteristics of a person, such as personality, attitudes, values, interests, hobbies, lifestyles and behavior etc.
In this competitive era, you may ignore the relationship selling. But this is a great way to create a loyal base of your customers. Try to develop a personal relationship with new customers. Be their friend and they will work as your brand’s story-teller at completely free of cost.
Is it so tough to build and maintain a personal relationship with your customers? We think no! Just try to engage with them according to their personal data you already have. You don’t need to focus on each and everyone, that’s even not possible.
Consider the area and number you can easily cover. And you will surprise seeing the result at the end of the day.
Use the internet as an advantage
Since you are running an online store, Physically meeting your client might not be possible. Take advantage of the internet to ensure an easy and smart communication with them. Although relationship selling is better. But for online stores, today it’s simply impossible to maintain a personal relationship with this huge number of customers around the world.
So, give full attention in properly utilizing the power of the internet.
For today’s online market, content marketing is the king. People love to make their decisions depending on the information of your contents. Content is the best way to educate people about your products, inspire them to actually purchase your products.
Today’s customers love to be and feel independent. Valuable and Relevant content is the only way to help them in this regard. Prepare and publish your contents as relevant as possible with appropriate data and clear image of your product.Remember to tell people the benefits of your products.
Creating a Sense of Urgency
People buy to either solve a problem or to meet a particular desire. While you are running campaigns for your products, try to create a sense of urgency. When your customers feel they badly need your product or they would lose a great opportunity if they don’t get your products, they will certainly consider buying your product.
Up-selling and Cross-selling.
Up-selling and cross-selling are another two vital strategies to increase sales. These are actually the ways you present your products. Display relevant products while your customers come to a single page. you may also consider offering a discount for customers buying your products in bundle. Coupons and discounts also play a major role in increasing sales.
Increase Social Media Engagement
Social media is a proven way to increase your traffics. People love to share what they buy on their social media accounts for several reasons. So try getting your customer to recommend you by sharing your vendor online store link which they can share on their different social platforms.
Need Assistance in growing your SALES???
Contact InstaMallX via Whatsapp on +234 703 791 3832.
We are able to help you maximize your sales and get those extra new customers for you at an affordable rate.