Client Overview
VERO: a visual, commercial & digital accelerator for real estate in development
Verticals: Real Estate
VERO’s clients: Real estate developers, architects
Clients business Goals
- Designing a comprehensive digital marketing strategy.
- Getting more leads from their website.
- Positioning VERO as an expert in their niche with the help of an effective content marketing strategy.
- Completing website relaunch with full rebranding.
Clients Challenges
No leads from the website.
Fierce competition in their target markets.
Most of the leads were coming by word of mouth, they didn’t have a place to show their expertise on the website.
A poor site that needed significant optimization, which in the end actually turned into a complete rebranding and relaunch.
Solutions Applied
Niche audits and promotion strategy design
The Instamall Global Team performed in-depth niche research by analyzing VERO’s competitors. The analysis included keyword research and website technical SEO audit, as well as paid ads forecast and budget calculation. Based on the findings, Instamall Global designed an effective 360-degree promotion strategy that implied optimization of the website as well as blog launch and promotion of the website via SEO, content, and paid ads. All the activities corresponding to the plans and promotion strategy were successfully executed by Instamall Global.
Content marketing strategy implementation
To tackle the challenge of expert positioning for VERO, the Instamall Global Team recommended launching a blog. Instamall Global created a business-oriented content strategy with a content plan to fuel the blog with high-quality content. To comply with E-EAT requirements, we incorporated expert interviews into the copywriting process. Each blog article was fine-tuned to perfection and included relevant visuals provided by VERO. As a result, the number of non-branded impressions increased by 127.27%, the number of keywords that the website ranks for increased by 24.75%, and VERO started getting relevant conversions from their blog.
Website relaunch with full rebranding
The Instamall Global Team supported VERO in full website relaunch. Instamall Global specialists provided SEO on-page briefs and recommendations based on which content of the rebranded site was prepared. The Instamall Global Team supported VERO during the website migration and release times.
Results
VERO strengthened its position among its competition and got an effective SEO strategy together with a content marketing strategy to get a better market share in their target markets. Within 6 months after the blog launch, they started receiving relevant conversions from their blog. Since the blog launch the number of non-branded impressions increased by 127.27%, and the number of keywords that the website ranks for increased by 24.75%. VERO executed a complete site relaunch with rebranding with the full support of Instamall Global Agency.
Non-ranking
Website pages
No SEO
strategy in place
No
organic traffic
No
leads from the website
No
space to showcase their expertise
Clients Feedback:
Marina Osmolovskaya-Petrova
Marketing Director, VERO
Instamall Global is a forward looking team of true professionals that deliver results, not just promises
Relaunched
search engine optimized website
Effective SEO
and content marketing strategy
127.27%
increase in non-branded impression
24.75%
increase in keywords the website ranks for
The Blog
started generating leads after consistent 6-month work
Clients Feedback:
Marina Osmolovskaya-Petrova
Marketing Director, VERO
Instamall Global is a forward looking team of true professionals that deliver results, not just promises
Project Highlights
Leads from the blog
After continuous implementation of the content strategy created by Instamall Global, VERO started receiving relevant conversions from the blog and showcased its expertise to the target markets.
Improved rankings
Strong, expert content and 100% on-page SEO optimization made the site receive a 127.27% increase in non-branded impressions and rank for 24.75% more keywords.
Relaunched and rebranded website
Instamall Global provided the on-site recommendations necessary for a full website relaunch with rebranding and supported VERO through the entire migration process.
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