Social Media Management Packages in Dubai
Quick answer: Social media management in Dubai costs about AED 2,000 to 6,000 a month with a freelancer and AED 3,000 to 15,000 a month with an agency in 2026. An in-house social media manager earns about AED 6,500 a month on average (AED 8,000 to 15,000 at mid-level) before visa, insurance and tools. Our packages start at AED 2,000 a month for one platform and AED 4,000 a month for Instagram, TikTok and Facebook together.
Most Dubai agencies make you book a call before they tell you a price. We publish ours. Pick the package that fits where your brand is today, and move up when you’re ready.
All prices are per month, in AED, excluding 5% VAT and paid ad spend.
All-in-one packages: Instagram, TikTok and Facebook
One strategy and one content calendar, adapted for each platform’s format. The lower price applies if you send us your own photos and videos: we still plan, edit, caption, post and manage everything.
Starter · AED 4,000 / month
For small businesses and personal brands that need to show up consistently. AED 3,200 / month with your own photos and videos.
- Instagram, TikTok and Facebook
- 12 posts per month, including 4 Reels / TikToks, each adapted for all 3 platforms
- Stories twice a week
- Content calendar, captions and hashtags, sent for approval
- Comment and DM replies Monday to Friday
- Monthly performance report
Growth · AED 6,000 / month (most popular)
For restaurants, venues, clinics, real estate agents and retail brands that want enquiries, not just likes. AED 4,700 / month with your own photos and videos.
- Instagram, TikTok and Facebook
- 20 posts per month, including 8 Reels / TikToks
- Stories 4 times a week
- One half-day content shoot in Dubai each month
- Trend and sound research for TikTok and Reels
- Meta ads management included (ad spend billed separately)
- Comment and DM replies 7 days a week
- Monthly report and review call
Premium · AED 13,000 / month
For brands that want a full content engine plus creators. AED 10,500 / month with your own photos and videos.
- Instagram, TikTok and Facebook
- 30+ posts per month, including 15 Reels / TikToks
- Daily Stories
- Two half-day content shoots in Dubai per month
- One creator or influencer collaboration per month from our talent roster and creator network (creator fee billed at cost)
- Meta and TikTok ads management (ad spend billed separately)
- Dedicated account manager, weekly report
One platform only
The same three levels, priced per platform. Second price: with your own photos and videos.
| Platform | Starter | Growth | Premium |
|---|---|---|---|
| AED 2,500 (2,000) | AED 4,000 (3,200) | AED 7,500 (6,000) | |
| TikTok | AED 2,700 (2,100) | AED 4,200 (3,300) | AED 8,000 (6,300) |
| AED 2,000 (1,600) | AED 3,000 (2,400) | AED 5,000 (4,000) |
Starter: 12 posts (4 videos), Stories twice a week, weekday replies, monthly report. Growth: 20 posts (8 videos), Stories 4 times a week, daily replies, one half-day shoot, report and call. Premium: 30+ posts (15 videos), daily Stories, two half-day shoots, account manager, weekly report.
Paid ads and other platforms
Not part of the packages above; added to any package. New to paid social? Read our guide to Instagram advertising in Dubai, or see our TikTok marketing service.
- Ads management for Meta (Facebook and Instagram), TikTok or Snapchat: AED 1,500 per platform per month
- Google ads (Search and YouTube) or LinkedIn ads: AED 1,800 per platform per month
- Ads management is charged at the monthly fee or 15% of ad spend, whichever is higher. Ad budget is paid directly to the platform.
- YouTube and YouTube Shorts management: from AED 3,000 a month
- LinkedIn company page: from AED 2,000 a month
- Snapchat: from AED 1,500 a month · X (Twitter): from AED 1,200 a month
Add-ons
- Extra content shoot in Dubai (half day, photo and video): from AED 2,500
- Extra Reel or TikTok edit: from AED 350
- Influencer campaign management: from AED 3,500 per campaign plus creator fees
- Press release writing and UAE media distribution: from AED 2,500
- One-time profile audit and strategy: AED 1,500
- Event marketing, brand identity, website and SEO: on quote
What affects the price of social media management in Dubai
- Number of platforms: each platform needs its own formats, posting and replies.
- Video volume: Reels and TikToks take the most time to plan, film and edit.
- Who creates the content: sending us your own photos and videos lowers the price.
- Content shoots: filming on location in Dubai adds crew and editing time.
- Languages: English and Arabic content means two sets of captions and replies.
- Response hours: weekday replies cost less than 7-day community management.
- Paid ads: managing Meta or TikTok ads is priced separately from the ad budget itself.
Our packages sit in the normal Dubai agency range. What you get on top is our own creator network and in-house event and video production.
Frequently asked questions
Is there a minimum contract?
Three months, with a one-time setup fee of AED 1,500. Commit to six months and we waive the setup fee and lock your price for the full term. After the minimum term, it’s month to month with 30 days’ notice.
Is ad spend included?
No. Ad spend is paid directly to Meta, TikTok or Google so you always see exactly where your money goes.
Can I switch packages?
Yes, from the next billing month.
Agency, freelancer or in-house: what each costs in Dubai
| Option in Dubai | Typical monthly price | InstaMallGlobal equivalent |
|---|---|---|
| Freelancer, 1–2 platforms | AED 2,000–6,000 | One platform, from AED 2,000 |
| In-house social media manager | About AED 6,500 salary on average (AED 8,000 to 15,000 mid-level), plus visa, insurance and tools | Growth AED 6,000, with a monthly shoot and ads management included |
| Boutique agency, 2–3 platforms | AED 5,000–15,000 | Starter AED 4,000 or Growth AED 6,000 |
| Established agency with shoots and ads | AED 15,000–40,000 | Premium, AED 13,000 |
Market ranges: Digital Farm, 2026. All prices exclude VAT and ad spend.
More questions about social media packages in Dubai
How much does a social media agency charge in Dubai?
Most Dubai agencies charge AED 3,000 to 15,000 a month in 2026, depending on the number of platforms, how much video you need, shoots and ads. Large agencies with full production teams charge AED 15,000 to 40,000. Ours start at AED 4,000 a month for three platforms.
How much does it cost to hire a social media manager in Dubai?
An in-house social media manager earns about AED 6,500 a month on average and AED 8,000 to 15,000 at mid-level, before visa, insurance, gratuity and tools. A freelancer usually charges AED 2,000 to 6,000 a month. See our full salary vs agency comparison.
How much do social media packages cost in Dubai?
Most Dubai businesses pay AED 2,500–15,000 a month for agency social media management. Our all-in-one packages for Instagram, TikTok and Facebook are AED 4,000 (Starter), AED 6,000 (Growth) and AED 13,000 (Premium) a month. One platform starts at AED 2,000.
What’s included in a social media package?
Strategy, a monthly content calendar, content creation including Reels, captions, posting, community management and a monthly report. Growth and Premium add content shoots, managed ads and creator collaborations.
Is it cheaper if I supply my own photos and videos?
Yes. Every package has a lower price if you send us your own content: AED 3,200, AED 4,700 and AED 10,500 a month for the all-in-one packages.
Which package is right for a small business?
Most small businesses start with Starter or Growth. Choose Growth if you need Reels every week and a monthly shoot in Dubai.
Do you manage YouTube and LinkedIn too?
Yes, as add-ons to any package: YouTube and YouTube Shorts from AED 3,000 a month and LinkedIn from AED 2,000 a month.
Comparing agencies? Read our guide to the best social media marketing companies in Dubai.
Want the full picture of what drives the cost, including freelancer rates and in-house salaries? Read our social media management cost guide, or see our FAQ.
Get started
Tell us your brand and which package interests you. We reply within one working day.
Email: info@instamallglobal.com · WhatsApp: +971 52 433 0377