PR . SOCIAL . EVENT MARKETING — DUBAI . LAGOS . LONDON
CASE STUDY
V4texx Band
Resident live band at Q’s Bar & Lounge, Palazzo Versace Dubai
Social Media, Content & PR Partner: InstaMallGlobal
Live performance content and social media for Dubai’s Quincy Jones house band, from 2023 to late 2025
OVERVIEW
The Brief
V4texx (pronounced “Vortex”) is the live band led by Dante Kennedy and the resident act at Q’s Bar & Lounge, the Quincy Jones venue inside Palazzo Versace Dubai. The band also performs in Saudi Arabia and France. They needed an online presence that matched the room: content people want to watch, share and book from.
2023–25
YEAR PARTNERSHIP
2
PLATFORMS MANAGED: INSTAGRAM & TIKTOK
Live
PERFORMANCE CONTENT FILMED AT Q’S
1
TEAM FOR CONTENT, SOCIAL & PR
The Challenge
–A live band’s best moments happen in the room. Without strong video, everyone who wasn’t there never sees them.
–The band plays most nights, so content had to keep pace with a busy live schedule all year round.
–The band, its vocalists and guest artists each needed to look their best and be credited properly on social.
–Online attention had to turn into booking enquiries, not just likes.
Our Approach
We treated every show as a content shoot and every post as a way into a booking.
–Live filming at Q’s: short, shareable performance clips of the band and its singers, including vocalist Rene Bester.
–Artist spotlights: content featuring the singers and guest performers who appear with V4texx, such as Kyng and Zaxai.
–Instagram and TikTok management: planning, posting, captions and replies, handled by one team.
–Marketing and PR support around the band’s shows and the Q’s residency.
What We Delivered
–Instagram and TikTok management for V4texx from 2023 to late 2025.
–Regular performance and promotional videos filmed live at Q’s Bar & Lounge, Palazzo Versace.
–Artist content for the band’s vocalists and guest performers.
–Marketing and PR support for the band’s live shows.
The Result
Across almost three years, V4texx’s pages became a steady showcase of the band live at Q’s, and a steady source of booking enquiries through Instagram and TikTok.
Band leader Dante Kennedy recorded a video thanking the InstaMallGlobal team, shared on our Instagram in May 2025 (watch it above).
Why It Worked
–Filmed where the magic happens: the content came from real shows, not staged shoots.
–Consistency: one team handling filming, posting and replies kept the pages active through every season.
–Artists as the story: spotlighting individual singers gave fans more reasons to follow and share.
–Built for bookings: content and replies were set up to turn interest into enquiries.