All You need to know About the best Instagram Hashtags in 2023

instagram hashtags

One of the most powerful tools in an Instagram user’s arsenal is the humble instagram hashtags.

This symbol—#—carry the potential to boost your reach, connect you with a like-minded community, and turn your posts into discoverable treasures.

But to wield this power effectively, you need to know the ins and outs of Instagram hashtags.

We’ll take you on a journey through everything you need to know about Instagram hashtags, from the basics to advanced strategies.

Understanding Instagram Hashtags

First things first, what exactly is an Instagram hashtag?

In simple terms, it’s a word or phrase preceded by the # symbol.

When you add a hashtag to your Instagram post, it becomes a clickable link.

When users click on or search for that hashtag, they can see all the posts that have used the same one.

Why are hashtags essential?

They help categorize content, making it easier for users to find what they’re interested in.

Hashtags serve as virtual gateways, allowing you to reach a broader audience beyond your followers.

However, it’s important to choose the right hashtags, as this can significantly impact your post’s visibility.

Basic Hashtag Usage

Start by incorporating a mix of popular and niche hashtags.

Popular hashtags may have millions of posts, while niche ones are more specific.

For instance, #Travel is popular, while #SoloTravelWithBae is niche.

Using both types can help you reach a wide and targeted audience.

Remember that Instagram limits you to 30 hashtags per post, but using all 30 isn’t always necessary.

Around 10-15 or even less relevant hashtags can work well without looking spammy.

You can include them in the caption or as the first comment.

It’s also essential to ensure that the hashtags are directly related to the content you’re sharing.

Irrelevant or misleading hashtags can lead to a negative user experience and harm your account’s credibility.

Moreover, don’t hesitate to change your hashtag strategy over time.

What works for one post may not work for another.

Experiment with different combinations, and pay attention to how they affect your post’s performance.

Use the insights provided by Instagram to understand which hashtags are driving the most engagement.

Advanced Hashtag Strategies

To take your hashtag game to the next level, consider these advanced strategies:

1. Research

Use Instagram’s search feature to find trending and relevant hashtags.

Keep an eye on what’s trending in your niche and adapt your hashtag strategy accordingly.

Staying current with trending hashtags can increase the visibility of your posts.

2. Branded Hashtags

Create your own branded hashtag to encourage user-generated content and build a community around your brand.

For instance, if you’re a popular beach like Landmark Beach, you could create a hashtag like #LandmarkBeach #LandmarkBeachmoments.

This not only fosters engagement but also provides you with a valuable source of user-generated content.

3. Story Hashtags

Utilize hashtags in your Instagram Stories to increase visibility and engagement.

Stories have become a vital part of Instagram’s ecosystem, and adding relevant hashtags to your stories can help them appear in the Stories of users searching or following those hashtags.

Just like with regular posts, it’s important to use relevant story hashtags.

4. Location Hashtags

Incorporate location-based hashtags to reach a local audience.

If you’re a small business or want to target a specific geographic area, using location hashtags can help you connect with people in your vicinity.

For example, if you run a saloon in Lagos you might use #lagossaloon or #HairstylistsinLagos.

5. Analytics

Regularly check Instagram Insights to see which hashtags are performing best for your posts and adjust your strategy accordingly.

Insights can provide data on which hashtags are driving the most impressions and engagement for your content.

This information allows you to refine your hashtag strategy over time, focusing on the tags that deliver the best results.

6. Avoid Banned Hashtags

Instagram has banned certain hashtags due to misuse or inappropriate content.

Make sure to steer clear of these to avoid penalties, such as shadowbanning, where your content is hidden from hashtag searches.

Keep an eye on Instagram’s guidelines and ensure your chosen hashtags comply with their policies.

7. Mix It Up

Don’t use the same set of hashtags repeatedly; change them to keep your content fresh.

Using the same set of hashtags in every post can be seen as spammy behavior by Instagram’s algorithm.

Rotate your hashtags and experiment with different combinations to reach diverse audiences.

8. Engage with Hashtags

Don’t just use hashtags to get your content noticed; use them to discover and engage with content from others.

Interact with posts that use the same hashtags as you.

This can help you build relationships with like-minded users and increase your visibility within specific communities.


Hashtags are your keys to discovery.

By understanding their role, using them effectively, and staying up-to-date with the latest trends, you can boost your reach, connect with your target audience, and elevate your Instagram game.

Explore the vast landscape of Instagram hashtags, and watch your content shine in the digital universe.

With the right hashtag strategy, you can unlock the full potential of this social media platform.

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