Quick answer: Since 1 February 2026, anyone in the UAE who publishes advertising or promotional content on social media, paid or gifted, needs an Advertiser Permit from the UAE Media Council. It covers citizens, residents and visiting creators. For citizens and residents the permit is free for the first three years and renewed each year. […]

Influencer marketing in Dubai costs AED 500 to 2,000 per post for nano creators and AED 35,000 or more for creators with over a million followers. Here are 2026 rates by tier, what agencies charge on top, and how to avoid paying for fake reach.