5 tested strategies to Run Facebook Ads in 2023

facebook ads

Leveraging Facebook ads has become an integral part of reaching a wider audience and boosting business growth.

Optimizing your business online can be quite slow if when you rely solely on organic growth (even though it is effective)

Running ads across social media platforms makes your business reach your desired audience faster and easier without having to go through the struggle and delay of organic growth

However, merely creating an ad campaign isn’t enough; strategic targeting and optimization are crucial for maximizing the impact of your ads.

Here are 5 essential strategies to effectively run Facebook ads:


1. Precise Age Group Targeting



One of the fundamental elements of successful Facebook advertising is the ability to target specific age groups.

Rather than casting a wide net, laser-focused targeting ensures that your ad reaches individuals who are more likely to engage with your brand.

For instance, if you’re promoting a trendy make up line tailored to young women, such as ages 18 to 30, refining your ad’s audience to this age bracket increases the likelihood of attracting potential customers who resonate with your products.


2. Location-Based Targeting



Targeting the right geographical locations is another critical factor in optimizing Facebook ads.

Whether your business caters to a global audience or a niche local market, precise location targeting ensures that your ad is seen by individuals who are geographically relevant.

From countries and cities to specific neighborhoods, tailoring your ad’s visibility to particular regions enhances its relevance, resulting in more qualified leads and higher conversion rates.

You could streamline your location audience locations as broad as Lagos or as narrow as including specific locations like Ikeja, Victoria Island etc


3. Interest and Behavior Targeting




Understanding the interests and behaviors of your target audience is paramount for the success of Facebook ads.

Utilizing Facebook’s vast data on user behavior and interests, you can refine your targeting to reach individuals who exhibit a genuine interest in your products or services.

Consider a travel agency promoting vacation packages.

Target individuals who have shown an interest in travel-related content, such as following travel blogs, engaging with travel groups, or searching for holiday destinations.

This ensures that the ad is shown to a more receptive audience likely to convert.


4. Utilize Custom Audiences and Lookalike Audiences.



This can include website visitors, email subscribers, or individuals who have engaged with your content.

By retargeting these audiences, you can reinforce brand awareness and encourage conversions.

Moreover, employ lookalike audiences to expand your reach.

Facebook’s algorithm identifies users who share similarities with your existing customers, allowing you to target a broader yet relevant audience that is more likely to be interested in your offerings.

For custom audience, say you run an e-commerce store specializing in skincare products.

You can create a custom audience comprising individuals who have visited specific product pages on your website but haven’t completed a purchase.


5. Compelling Visuals and Facebook Ads Creative



Engaging and visually appealing ad content significantly impacts user engagement and conversion rates.

Invest time in creating high-quality visuals, captivating videos, and persuasive ad copy that resonate with your target audience.

Use eye-catching imagery, concise yet compelling messaging, and clear calls-to-action (CTAs) to entice users to take action.


Additionally, consider the mobile user experience when creating ad content and landing pages.

Streamline the conversion process by minimizing form fields and ensuring a smooth transition from the ad to the desired action, whether it’s making a purchase or signing up for a newsletter.




Employing these strategies can significantly enhance the effectiveness of your Facebook advertising campaigns.

However, executing these tactics requires expertise and a strategic approach to maximize their impact.

If you’re seeking guidance and effective strategies to run Facebook ads seamlessly, our team at Instamallglobal is equipped to help.

Send us a direct message today to explore tailored solutions that drive optimal results for your ad campaigns.

Let us help take your business from a  zero to a 100 effortlessly, using Facebook ads.

For more informative posts : CLICK HERE

Follow us on instagram : CLICK HERE 

Top 5 Tools For App Development In 2023

app development

In modern technology, app development stands as a cornerstone, facilitating the creation of innovative software solutions for mobile devices and computers.

It’s a multifaceted process encompassing design, coding, and rigorous testing to ensure the functionality and usability of applications.

It’s a dynamic field that not only encourages the realization of ideas but also drives the innovation of solutions tailored to meet the diverse needs of users across an evolving technological landscape.

In this article, we would explore extensively what the concept of app development is and the best tools for App Development


What is App Development?

 App development is the process of creating software applications for use on mobile devices or computers.

It involves designing, coding, and testing the app to ensure it functions properly.

Developers use programming languages like Java, Swift, or HTML to build apps with features and functionality that meet user needs.

 App development like building a house.

You start with a plan, gather materials, and put them together to create the structure.

Similarly, app development involves designing, coding, and testing to create a functional and user-friendly app.

It’s a creative process that requires attention to detail and problem-solving skills and an exciting field that allows you to bring your ideas to life and create innovative solutions for people to use on their devices.


Top 5 Tools for App Development

 Think of these tools as the craftsman’s tools – they’re software programs or platforms that developers use to simplify, streamline, and enhance the app development process.

These tools can assist in various stages of development, from designing the user interface (UI) and user experience (UX) to writing code, debugging, testing, and deploying the final product.



1.Android Studio



Developed by Google, it offers a comprehensive integrated development environment (IDE) specifically tailored for building Android apps.

Android Studio  is packed with features like an intelligent code editor, debugging tools, visual layout editor,integration with Google cloud anda flexible build system

Android Studio streamlines the development process and offers excellent support for various Android devices.


2.  Xcode



When it comes to iOS app development, Xcode is the superstar.

This IDE is developed by Apple and is exclusively used for creating applications for iOS, macOS, watchOS, and tvOS.

It boasts a visually appealing interface, a powerful code editor, and a range of tools and simulators that aid developers in designing, coding, testing, and deploying their apps across Apple devices.


3.React Native



React Native, created by Facebook, is a cross-platform development framework that has gained immense popularity.

It allows developers to build mobile apps using JavaScript and React, offering the advantage of writing code once and deploying it on both iOS and Android platforms.

Its modular and reusable components significantly expedite the development process while delivering high-performance, native-like applications.





Flutter, backed by Google, is another cross-platform development framework that’s been making waves in the app development sphere.

It enables developrs to craft high-quality native interfaces for both Android and iOS using a single codebase written in Dart.

With its hot reload feature, developers can instantly view changes, speeding up the iterative development process and delivering visually appealing and performant apps.





Now, if we shift our focus to game development or 3D applications, Unity stands tall.

This powerful and versatile platform is renowned for creating captivating and interactive 2D and 3D experiences across various platforms, including mobile devices, consoles, computers, and AR/VR devices.

Its intuitive interface, extensive asset store, and robust community support make it a favorite among game developers.


These tools are just a snippet of the vast array of resources available to developers, each catering to different aspects and stages of app development.

From streamlining coding tasks to enhancing user interface design and testing functionalities, these tools play a crucial role in shaping the landscape of modern app development.

App developers like Instamallglobal utilizes these tools to effectively create user friendly apps on ios and Androids


pr agencies in dubai localized branding


Instamallglobal specializes in creating apps for Android and iPhone.

We excel in developing apps that are not only highly functional but also user-friendly.

Our expertise lies in crafting unique and innovative applications that leave a positive impact, ensuring user satisfaction and enjoyment.

Our dedication to building exceptional applications sets us apart in the world of mobile development.



 From designing user interfaces to coding, testing, and deployment, these tools play pivotal roles in sculpting the ever-evolving world of app development.


As technology continues to evolve, these tools persistently adapt, enabling developers to push boundaries, create dynamic applications, and cater to the burgeoning demands of a global audience.

App development isn’t just about lines of code; it’s a fusion of creativity, problem-solving, and innovation, fueling the progression of software solutions that redefine user experiences and shape the digital landscape for generations to come

For more informative articles : CLICK HERE

Follow us on instagram : CLICK HERE











5 Best Web Hosting Providers In 2023

web hosting

Best Hosting Providers in 2023: Factors To Consider Before Choosing a Web Provider


Web hosting is an inevitable need in the creation of a website but a “reliable” web hosting provider  is needed for the success of your website.

A slow or unreliable website can cost you customers and credibility.

In 2023, the market is flooded with hosting options, each obviously claiming to be the best.

But to help you make an informed choice, we’ve narrowed down the top five web hosting services and the factors to consider before making your decision.


The 5 Best Web Hosting Services


1. Bluehost

Bluehost consistently ranks among the top hosting providers.

It is a popular hosting choice for small businesses due to its user-friendly interface and excellent customer support.

What sets Bluehost apart is its WordPress integration, making it a preferred option for WordPress users.

They also offer a free domain name for the first year and a variety of hosting plans to suit different needs making it a cost effective option


2. HostGator

HostGator offers a range of hosting options, from shared hosting to dedicated servers.

HostGator is known for its affordable hosting plans and impressive performance.

The unique thing about HostGator its robust uptime guarantee of 99.9% and 24/7 customer support

They also provide an easy-to-use website builder for beginners and a user-friendly control panel for easy management.



3. SiteGround

SiteGround is known for its exceptional speed and performance.

They use cutting-edge technology, including SSD storage and a custom caching system, to ensure fast loading times.

SiteGround is famous for it’s s excellent customer service with a strong focus on security, including automatic daily backups.

They have data centers on multiple continents, ensuring fast loading times for your website.

SiteGround is a favorite among WordPress users for its optimized hosting environment.



4. A2 Hosting

A2 Hosting prides itself on its speed and reliability, they provide some of the fastest hosting solutions in the industry

They use SSD storage, Turbo Servers, and offer free site migration.

A2 Hosting is also environmentally friendly, as they offset carbon emissions from their data centers.

Their “guru crew” support team is available 24/7 as they offer excellent customer support and a 99.9% uptime guarantee.


5. InMotion Hosting


InMotion Hosting emphasizes customer satisfaction, offering a 90-day money-back guarantee.

They have data centers on both coasts of the United States, which contributes to faster loading times.

InMotion Hosting also provides a website builder and e-commerce tools, making it an excellent choice for online stores.


Factors to Consider When Choosing a Web Hosting Service


Now that we’ve explored some of the top web hosting providers, let’s discuss the crucial factors to consider when making your decision


1. Type of Hosting

Determine your website’s needs, whether it’s shared hosting, VPS hosting, dedicated hosting, or cloud hosting.

Each type has its own advantages and limitations.


2. Uptime and Reliability

A reliable hosting service should offer a high uptime guarantee (99.9% or better) to ensure your website is accessible to visitors around the clock.


3. Performance and Speed

Look for a host with fast servers and optimized performance to provide a smooth browsing experience for your visitors.

You certainly do not want your website visitors spending 5 minutes loading one page on your website


4. Customer Support

Access to reliable customer support is essential.

Check if the hosting provider offers 24/7 support through various channels, such as live chat, email, and phone.

This is to ensure they are available to reach out anytime anything goes wrong on your website.


5. Scalability

Consider your website’s growth potential.

Choose a host that allows easy scalability to accommodate increased traffic and resource demands.


6. Security Features

Ensure the hosting provider offers robust security measures, including SSL certificates, firewalls, and regular backups, to protect your website from threats.


7. Price and Value

Compare hosting plans and pricing to find a balance between your budget and the features you need.

Be extremely cautious of hidden fees or renewal costs that may apply.


9. Reviews and Reputation

Nothing speaks louder than reviews.

Read customer reviews and check the hosting provider’s reputation to gauge the experiences of other users.




Selecting the right web hosting service is a crucial decision for your online venture.

The five hosting providers mentioned in this above offer reliable services, but your choice should align with your specific needs and preferences.

By considering the factors discussed, you can make an informed decision that ensures the success and stability of your website.

Happy hosting!

For more of our articles : CLICK HERE

Follow our instagram : HERE