PR Agency in Dubai
InstaMallGlobal is a Dubai PR agency for brands, founders, venues and talent. We find the real story in your business, write it the way journalists need it, and pitch it to the UAE, Gulf and international media your customers actually read. Working with brands since 2017.
What our PR service includes
| Service | What you get |
|---|---|
| Story finding | We dig out the angles editors care about: launches, milestones, numbers, founder stories, events. |
| Press releases | Written in news style, with photos and a media kit. |
| Media pitching | Personal pitches to editors and journalists, not blind mass mailing. |
| Launch and event PR | Media invites, guest lists, on-the-night coverage and follow-up. |
| Founder and talent profiles | Interviews, features and expert commentary that build a public name. |
| PR plus social | Every piece of coverage turned into content for your Instagram, LinkedIn and TikTok. |
How to get featured in Gulf News, Khaleej Times or The National
It’s one of the most-searched PR questions in the UAE. The honest answer: journalists cover stories, not logos.
- Have a real news angle: a launch with a date, a first in the UAE, a striking number, a founder with a strong point of view, or an event people can attend.
- Pitch the right person: the editor who covers your sector, not a general inbox.
- Make it easy: a short pitch, the key facts at the top, good photos and someone available for interview.
- Time it right: pitch before the moment, not the day after.
- Follow up once, politely. Then move on to the next outlet.
Red flags when choosing a PR agency in Dubai
- “Guaranteed” coverage in Forbes, Bloomberg or Gulf News. Real editorial coverage can’t be guaranteed. A guarantee usually means paid placement labelled as news.
- “500 media pickups” from a wire service. Press release distribution sends the same text to many sites. It’s distribution, not media coverage.
- No real examples. Ask for coverage they’ve earned for brands like yours.
What PR costs in Dubai
PR agencies in Dubai typically charge AED 5,000–15,000 a month for small-business programmes (press releases, distribution, a few media pitches), AED 15,000–40,000 for active media relations and event PR, and more for full reputation programmes (Brand Majlis, 2026; OBA PR). We quote PR per project or monthly, depending on what you need, and we combine it with social media so every story keeps working after it’s published.
Why InstaMallGlobal
- Since 2017, working with brands, venues, artistes and creators.
- Events that sell out: we marketed Ajay Sax Live at TODA, 400 seats sold out in 30 days.
- Talent and creators in-house through our talent management work.
- PR and social in one team, so coverage becomes content and content becomes coverage.
Frequently asked questions
How much does a PR agency cost in Dubai?
Typically AED 5,000–15,000 a month for small-business PR and AED 15,000–40,000 for active media relations. One-off launch PR is often quoted per project.
Can a PR agency guarantee coverage?
No honest agency can guarantee editorial coverage. Guarantees usually mean paid placements.
How do I get my business in Gulf News or Khaleej Times?
Bring a real news angle, pitch the journalist who covers your sector, keep it short with strong photos, and time it before your launch or event.
How long does PR take to show results?
A single strong story can land in weeks. Building a consistent media profile usually takes three to six months.
Have a story worth telling? Send us a message or call +971 52 433 0377.